What kind of media institution might distribute your media product and why?

The publisher that is most likely to be interested in my magazine is ‘Bauer’. I was browsing through their website and I noticed that Kerrang and Q (both music related magazines) are in the ‘Men’s Entertainment’ section. As my target audience are females and there aren’t any female related ‘rock’ magazines around, I believe ‘Bauer’ would see this as a great opportunity to take my magazine on in their company. ‘Bauer’ are Europe’s largest privately owned publishing group, if my magazine was supported by ‘Bauer’ it would be more likely to become very successful because ‘Bauer’ magazines are very popular, which is an advantage. Also Bauer would be able to distribute my magazine in well-known shops such as WH Smiths as they have wide distribution deals already set up.

I have also considered the disadvantages of going with a large publisher. ‘Bauer’ are likely to want to take control over my magazine and change it to what suits them, which I wouldn’t really like, as this is my own work and they might affect my editorial independence.

I have also considered maybe going with IPC, Bauer’s biggest UK rival. Even though Bauer do a male Kerrang magazine, I could possibly go against the ‘male’ rock magazine and see if my female magazine makes more profit and becomes more popular. Like Bauer, IPC don't currently have a rock magazines for female teenagers.

I have also considered ‘self-publishing’ where I do all the work myself. This would help my editorial independence, but it might not get as popular as other magazines that are about and I might not get as much profit as I’d hope for. Distribution is difficult and costly and it would be much harder for an independent to get onto the shelves of W.H.Smith. However, I would use technology as much as possible to promote my magazine online which is cheaper and more direct and suits the interests of my audience.

But by going with Bauer and looking at their ‘tables’ I would still have an online website and maybe a television show to go with my magazine. Such uses of synergy are linked to success and profit and their is already a model as Kerrang is a magazine, a TV show and a radio station.  Also my magazine could get advertised/featured in other music magazines Bauer produced. This is known as cross-advertising.